Sime Darby aims to play an active role in achieving the vision of sustainable futures across the automotive value chain and will continue to play our part in encouraging the adoption of EVs by lowering carbon emissions, especially in the mobility sector.
- Raymond Lee, Managing Director of Sime Darby Motors Group (HK) Limited
Sime Darby Motors, through its subsidiary Sime Darby Motors Group (HK) Limited, has signed on its support for the New World Green Transport Alliance (NWGTA), an initiative by New World Development Company Limited (NWD). NWGTA’s mission is to advocate for a greener lifestyle and scale up electric vehicle (EV) usage in Hong Kong. As part of the initiative, Sime Darby Motors, together with Shell Hong Kong Limited (Shell) will contribute HK$50 million to the alliance over a three-to-five-year period. NWD will team up with Sime Darby Motors and Shell to equip the NWD portfolio of buildings with over 100 hassle-free charging points that are compatible with the majority of EV models in the market, with some of the points supporting fast charging from 10% to 80% within 60 minutes.
Raymond Lee, Managing Director of Sime Darby Motors Group (HK) Limited, said: "We are delighted to enter into this MOU as it aligns with our focus on EV development in Hong Kong. Sime Darby aims to play an active role in achieving the vision of sustainable futures across the automotive value chain and will continue to play our part in encouraging the adoption of EVs by lowering carbon emissions, especially in the mobility sector."
As part of the initiative, Sime Darby Motors Group (HK) Limited will launch an in-house developed mobile app to enhance customer experience, support the status of charging point availability, notification of charging progress and online payment. Sime Darby Motors will also engage with different NWD companies in multi-layered partnerships, including pop-up EV exhibition and potential collaboration on key events in the New World Ecosystem.
The formulation of the NWGTA was in line with the HKSAR government’s announcement of the Hong Kong Roadmap on Popularisation of Electric Vehicles in March last year. The roadmap guides Hong Kong's future direction to attain zero vehicular emissions before 2050, cease the new registration of fuel-propelled private cars including hybrid vehicles in 2035 or earlier, along with other measures.
As a leading automotive player in the Asia Pacific region, Sime Darby Motors aspires to play a leading role in promoting low carbon mobility. This partnership with New World Development Company in Hong Kong highlights the Group’s commitment in supporting the transition towards green mobility in its area of operations, in line with Sime Darby’s commitment towards “Delivering Sustainable Futures”.